If you’re a first time franchiser, you’ll find the information on this page essential, if you’ve been in franchising before, it could still be worth a quick scan to refresh your memory and bring you up to date with the latest franchising information.
Franchising is not a business, but a way of doing business. Essentially it’s a marketing strategy - a way of distributing goods and services. It can be extremely successful and it’s a rapidly growing part of Australia's small business sector.
Franchising is a business relationship in which the franchisor (the owner of the business providing the product or service) gives independent people (the franchisees) the right to market and distribute the franchisor's goods or service, and to use their business name for a fixed period and agreed pricing structure.
Read the full article by Franchise Council of Australia.
Time spent reading through the information below will give you an idea of the questions to ask and what to expect as you go through the process of looking at franchise options. If you’re a franchisor, you should be prepared to answer questions and provide the information mentioned.
A checklist for new franchiseesProvided by Australian Consumer and Competition Commission (ACCC) downloading this checklist is a good starting point. Remember to answer it together with any potential business partners.
The ACCC website also has the Franchising Code of Conduct.
The Franchise Council of Australia websiteThis is a comprehensive website with a wide range of information about the advantages and disadvantages of franchising.
Franchising magazine's websiteThis site is a resource with news and information about franchising, including:
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