Like many modern-day success stories, the Choices Flooring group can be traced back to humble beginnings.
In 1959, a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their business in the face of increased competition from large, franchised organisations.
This pivotal meeting led to the establishment of Newfurn Floor Coverings Ltd, laying a robust foundation for future success. Over the ensuing decades, the organisation diligently built a reputation anchored in trust, quality, and customer-centric values.
By 1993, driven by ambition and innovation, the group proudly unveiled the Carpet Choice brand, initially launching 17 strategically positioned stores throughout Victoria. Not resting on their laurels, they later undertook a dynamic rebrand, emerging stronger than ever as Choices Flooring. This renewed vision propelled rapid expansion, enabling the brand to flourish nationwide.
Today, Choices Flooring boasts an impressive network of over 140 stores across Australia and New Zealand, demonstrating its unwavering commitment to growth, innovation, and customer satisfaction. From those humble beginnings, it has undeniably transformed into Australia's most progressive and influential retail flooring organisation, reshaping the industry landscape and setting new standards of excellence.
