Backed by Lian Fa International, a publicly listed F&B group with over 30 years of global franchising expertise, UG was founded in Taiwan in 2024 and is expanding rapidly worldwide.
Driven by our core belief, “Be the Unique Generation”, UG carves out a distinctive path in the tea industry. Crafted with a refined floral tea base, we seamlessly integrate innovative products, modern spaces, fashion styles, and premium service into an experiential ecosystem.
UG is more than a beverage; it is a unique, high-end fashion tea brand defining a sophisticated and trendsetting lifestyle for the new generation.